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Cinea, a worldwide leader in anti-piracy technology and an established
success in the professional studio environment, brings its expertise to
the consumer marketplace. With RUNNING MARKS™, Cinea technology enables
effective serialization watermarking across the entire consumer electronics
landscape.
Serialization watermarking has been a proven anti-piracy tool
in the professional entertainment marketplace. However, up to
now, market solutions have been too unwieldy to apply to the consumer
electronics marketplace. Now, Cinea's serialization watermarking,
when coupled with a digital rights management system, for the
first time allows tracking of pirated content from source, through
the distribution channels, down to specific transactions or devices,
from set-tops to portable video devices to PCs to mobile phones.
Content owners can trace sources of pirated content back to the last legitimate
user. System operators can detect when and where their security solutions
have been breached, allowing them to take quick action to renew those
channels with the lowest possible cost and inconvenience to consumers.
Cinea is unique in offering a "replacement-based" watermarking
system rather than the typical "single-ended" solution. Cinea's
architecture simplifies the current complex watermark insertion
process by separating the image of where to place marks, from
the task of inserting them. Content is analyzed just once, creating
a small set of metadata that is sent along with the content to
the inserter. The metadata provides information about how to insert
the watermark. See RUNNING
MARKS™ Technology.
Cinea's "replacement-base" watermarking offers tremendous flexibility to system operators
about when and where watermarks can be placed throughout the Content Distribution Network.
Content Delivery to System Operators
As new digital distribution channels come online, such as IPTV and IP delivery, content owners
want to ensure that their content is securely delivered through the entire video distribution chain.
A "system" (or infrastructure) watermark is a method for monitoring the effectiveness of the content security
system during distribution of content from the content owner to the aggregator and from the aggregator to the
operator. By watermarking content at the aggregator and operator locations, potential leaks in the distribution
chain can be identified.
VOD Session Streams to Consumers
Video on Demand services are receiving greater attention from the system operators. Much of their attention is
focused on premium content, defined as either high definition or "early window" content. Content owners are raising
the bar regarding content security for this new content.
Unique, session specific watermarking of each individual VOD stream is now available to meet these new content security
requirements. The session specific watermark can be done either at the output of the video server or in the consumer set-top
box. By watermarking each individual VOD stream with a unique serial number, pirated content can be traced back to its source.
Broadcast
Wholesale theft of service and re-distribution of program streams is of critical concern to system operators broadcasting
worldwide. Protecting premium channel revenues, including live events such as sport and concerts, is of critical importance.
The embedding of a unique watermark in live broadcast video streams, where the mark can be associated with either a transaction
(subscription or per view) or a specific device, adds an essential layer of content protection. When these video streams contain
a transaction or device specific mark, pirated content can be traced back to its source.
On Demand DVD
Content owners are looking to expand the sale of current and catalog titles via electronic sell-through. A forensic watermark
application can embed a unique, traceable ID at time of download, and retained even when burned to DVD-R.
When these video streams contain a transaction or device specific mark, pirated content can be traced back to its source.
Serialization watermarking can be applied by itself or in tandem with other content protection schemes, such as CSS.
The same inserter can support different image analysis methods which means that the methods may be modified, or renewed,
without requiring field upgrades to the existing installed base of players.
Watermark insertion requires the processing power of a copy command. Therefore, the same inserter
can be used across the range of playback devices supported by the system operator.
Cinea's RUNNING MARKS™ for Consumers draws on Cinea's experience
as a leader in serialization watermarking for professional use, such as
award screeners, where Cinea is well known to the MPAA and member studios.
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